Pure Cashmere Bag The Row Handbag
Common Questions About The Row Bags
What follows are the questions that come up most often about the row bags, answered with what can actually be verified. All prices below are observed 2026 market prices recorded in September of that year, not an official price list, since the brand publishes none. Reported but unconfirmed claims are named as such, not papered over. Where a figure comes from a resale report, it records observed market behaviour and is not investment advice. Only bags are covered: ready-to-wear and footwear are not covered. Claims that circulate widely but cannot be checked have been left out.
Who makes The Row, and where are the bags made?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name comes from Savile Row in London. Production is in Italy, and Made in Italy is stated on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Past that point, no manufacturing detail is published, and claims about specific tanneries cannot be verified. Its own stores trade in Los Angeles, New York, London, Paris and Amagansett.
Why is there no branding on the bags?
Nothing in the range carries an exterior logo plaque, branded hardware or a monogram print. Identification works through silhouette, proportion and construction instead. Every bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. the row half moon shoulder Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. Nobody will recognise the bag from across a street, which for many buyers is the point.
How much does a The Row bag cost?
Because the brand publishes no price list, each price quoted is an observed 2026 market price rather than an official one. At one end was $590 for a Double Travel Wallet, and the ceiling $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. Size matters less than material when it comes to the number. On the same silhouette, suede is consistently dearer than calfskin. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Bracket | Range observed in 2026 | Representative models |
|---|---|---|
| Entry | $590 to $1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Middle band | $1,550 to $3,500 | Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900, Bourse Clutch $1,590, Park totes in all sizes |
| Top tier | $3,600–$6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede premium | Varies by silhouette | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Has the Margaux been discontinued?
Nobody outside the brand knows, and the brand has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. That it has been discontinued is widely reported, yet the brand has never officially confirmed it. The two claims are not the same thing, and any article merging them goes beyond the evidence. The original now trades on the secondary market, where the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
Margaux or Soft Margaux, what actually changes?
The Soft Margaux is a reworking rather than a rename. Compared with the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Construction is identical on the Soft Margaux 12, which comes in at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. Observed at $4,900, the Margaux Shoulder 12 is a separate shape, distinguished by a lambskin lining and elongated tubular handles.
What do the numbers in the model names mean?
That number gives width in inches, and not a size tier or a series code. It works for Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Because two bags sharing a number occupy roughly the same width, comparing them is unusually easy. A leather-and-canvas Margaux 17 is carried by a major retailer at approximately 17 x 12 x 9 inches, though the price is not verified. When a name carries N/S or E/W instead, those letters describe orientation rather than dimension. Learning both conventions tells you most of what you need before seeing the bag.
What should I check to authenticate a The Row bag?
Because there is no public serial number, date code or authenticity card system for these bags, no lookup is possible and nobody can verify one for you. The whole job falls to physical inspection instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. The difference in hand is telling: genuine hide is substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. Check the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, so in-hand checks and platform authentication are what sources recommend.
- Serial numbers, date codes and authenticity cards do not exist here
- Evenly dense stitching plus tidy hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Brushed or matte hardware and a precise action on closing
- A shape that holds when the bag is empty
Do The Row bags hold their value?
The observed behaviour says they have; treat that as description, not investment advice, and past figures forecast nothing. In the Rebag CLAIR 2025 report, the brand hit 97% value retention, a first entry into the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Compare that with the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Among the softer numbers is Fashionphile resale reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Which retailers stock The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are confirmed multi-brand stockists, as are independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. Secondary-market trading goes through Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. A warning for anyone searching for the row for sale: at least one non-official site uses the brand’s name, so verify you are on the brand’s own store before buying direct.
How should I care for one?
Because no brand-issued care protocol exists, treat the following as material-appropriate general guidance rather than instruction from the label. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Work calfskin and grained finishes with a soft dry cloth and apply neutral conditioner sparingly. Nappa and lambskin, found mostly in linings, are exceptionally soft and mark easily, so stick to a dry cloth and avoid over-conditioning. Use a suede brush and nothing else on suede, the most fragile material in the line: no leather cream, no wet wipes, no soap, no water-based cleaner. Spot-cleaning is the sole option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.

